![]() “Our challenge now was how do we do this for a large number of runners.” “We already had the virtual concept implemented for our overseas military bases,” said Anderson from MCMO. This gave MCMO the foundation for implementing its new virtual event in the states. In previous years, service members overseas ran virtually on their military bases. The Historic Half wasn’t the first time the MCMO had hosted a virtual run. With haku, MCMO created a unique experience for each and every participant. The, now virtual, Historic Half brought in participants from all over the world to run, upload finish times, listen to curated playlists, download virtual bibs, engage with a social wall, and easily view final results on an event dashboard. With a vision to give participants the same great experience as they would’ve had during the in-person event, the MCMO worked hand in hand with haku to create an unforgettable race. “haku is always there to help us create a successful experience for our running community,” said Angela Anderson, Deputy Director of the MCMO. The event resulted in a 92% participant completion rate and a 14% increase in participation compared to the previous year. By leveraging haku’s extensive suite of virtual event products designed to provide the best participant experience in the industry, MCMO was able to execute on their virtual vision to host an extraordinary and successful Historic Half. ![]() ![]() But on March 23rd, the state of Virginia shut down all non-essential businesses and banned public gatherings of more than ten people due to the COVID-19 pandemic.Īlthough a bump in the road, COVID-19 didn’t stop MCMO from pivoting to a virtual event by consulting with their innovative technology partner, haku. The medals were being ordered, the course was set, and participants were signing up with excitement as race day was just a couple of months away. Marine Corps Marathon Organization and haku create an extraordinary virtual experience for Historic Half participants June 30, 2020Īt the beginning of 2020, the Marine Corps Marathon Organization (MCMO) was gearing up to host their 13th Historic Half Marathon in Fredericksburg, Virginia, on May 17th. ![]()
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